{"id":2,"date":"2022-04-07T12:06:24","date_gmt":"2022-04-07T12:06:24","guid":{"rendered":"http:\/\/d2demos.com\/portfolio\/?page_id=2"},"modified":"2025-12-02T10:05:49","modified_gmt":"2025-12-02T10:05:49","slug":"about","status":"publish","type":"page","link":"https:\/\/www.clearlakesmedia.com\/?page_id=2","title":{"rendered":"About"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p style=\"text-align: center;\"><strong>Click Image to Play Video<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_video src=&#8221;https:\/\/www.clearlakesmedia.com\/wp-content\/uploads\/2024\/05\/0523-1.mp4&#8243; image_src=&#8221;https:\/\/www.clearlakesmedia.com\/wp-content\/uploads\/2024\/05\/645.png&#8221; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_video][et_pb_text _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h3 style=\"text-align: center;\"><strong><\/strong><\/h3>\n<h3 style=\"text-align: center;\"><strong>\ud83d\udd25 Clear Lakes Media \u2013 My Story<\/strong><\/h3>\n<p><strong><\/strong><\/p>\n<p style=\"text-align: center;\">I\u2019m the owner and operator of Clear Lakes Media, a Michigan-based digital execution studio built specifically for small businesses that value real results over hype.<\/p>\n<p>My background started with a Bachelor of Science in Marketing from Wayne State University \u2014 but the real education came from the last decade I\u2019ve spent studying how small businesses\u00a0<em>actually<\/em>\u00a0grow. Not theory. Not fluff. The real-world combination of:<\/p>\n<p>\u2714\ufe0f sales<\/p>\n<p>\u2714\ufe0f customer psychology<\/p>\n<p>\u2714\ufe0f messeging<\/p>\n<p>\u2714\ufe0f branding<\/p>\n<p>\u2714\ufe0f design<\/p>\n<p>\u2714\ufe0f digital strategy<\/p>\n<p>\u2714\ufe0f and hands-on execution<\/p>\n<p>Over time, I became a one-man production team: building WordPress websites, designing brand materials, managing social media, optimizing Google Business Profiles, and generating real customers for my own service business.<\/p>\n<p>I didn\u2019t learn this from courses.<br \/>I learned it from knocking doors, building systems, improving my own online presence, and watching what truly works in the field.<\/p>\n<p>And that\u2019s when I noticed a major problem:<\/p>\n<p><strong>What Small Businesses Are Struggling With<\/strong><\/p>\n<p>\u2714 Most don\u2019t have thousands of dollars to throw at a new website.<br \/>\u2714 Many who\u00a0<em>do<\/em>\u00a0spend the money end up disappointed \u2014 outdated sites, cookie-cutter templates, bad communication.<br \/>\u2714 Agencies overcomplicate everything, talk in jargon, disappear when work needs to be updated, or lock owners into expensive long-term contracts.<br \/>\u2714 Quality digital work is either too expensive, too slow, or too unreliable.<\/p>\n<p>Small business owners weren\u2019t failing \u2014 the\u00a0<em>industry structure<\/em>\u00a0was failing them.<\/p>\n<p>So I built Clear Lakes Media to solve that.<\/p>\n<p><strong>My Solution: A Better Model Built for Real Businesses<\/strong><\/p>\n<p>I redesigned the entire approach around affordability, transparency, and practical execution.<br \/>Here\u2019s how I do it:<\/p>\n<p><strong>$0-Down Website Plans (Clean, Modern, Fully Managed)<\/strong><\/p>\n<p>No giant upfront cost.<br \/>No outdated templates.<br \/>Just a predictable monthly fee and a website that\u2019s always maintained.<\/p>\n<p><strong>Social Media &amp; Content Support<\/strong><\/p>\n<p>Consistent posting, branded graphics, captions, and engagement support \u2014 without the need for a full-time hire.<\/p>\n<p><strong>Local SEO &amp; Google Business Optimization<\/strong><\/p>\n<p>Small, ongoing improvements that lead to real-world results: more calls, more visits, and stronger local visibility.<\/p>\n<p><strong>Branding &amp; Print Materials<\/strong><\/p>\n<p>Flyers, cards, door hangers, and postcards \u2014 designed with one goal: bring customers in.<\/p>\n<p><strong>Digital Production for Agencies<\/strong><\/p>\n<p>Certified, reliable white-label support for agencies needing execution across websites, SEO, content, and Google Business.<\/p>\n<p>This model works because it avoids unnecessary risk.<br \/>Businesses only pay for what actually helps them grow.<\/p>\n<p><strong>Why I\u2019m Different<\/strong><\/p>\n<p>Instead of being \u201cjust a designer,\u201d \u201cjust an SEO guy,\u201d or \u201cjust a social media manager,\u201d I built a skillset around what business owners truly need:<\/p>\n<p>A one-person, full-stack digital operator who can actually execute.<\/p>\n<p>To back it up, I earned certifications in:<\/p>\n<p>\u2714\ufe0f Google Ads (Search)<\/p>\n<p>\u2714\ufe0f Google Analytics 4<\/p>\n<p>\u2714\ufe0f Google Search Console<\/p>\n<p>\u2714\ufe0f Google Business Profile<\/p>\n<p>\u2714\ufe0f HubSpot Inbound Marketing<\/p>\n<p>\u2714\ufe0f digital strategy<\/p>\n<p>\u2714\ufe0f HubSpot Content Marketing<\/p>\n<p>\u2714\ufe0f HubSpot Email Marketing<\/p>\n<p>\u2714\ufe0f SEMrush Technical SEO<\/p>\n<p>\u2714\ufe0f SEMrush SEO Fundamentals<\/p>\n<p>\u2714\ufe0f SEMrush Local SEO<\/p>\n<p>\u2714\ufe0f SEMrush AI Search Essentials<\/p>\n<p><strong>Plus real-world proof from building my own service business from scratch:<\/strong><\/p>\n<p>\u2714\ufe0f Full brand system<\/p>\n<p>\u2714\ufe0f Website<\/p>\n<p>\u2714\ufe0f Content<\/p>\n<p>\u2714\ufe0f Google Business setup<\/p>\n<p>\u2714\ufe0f Outreach<\/p>\n<p>\u2714\ufe0f 4 paying clients<\/p>\n<p>\u2714\ufe0f $620 in revenue<\/p>\n<p>\u2714\ufe0f 100% organic, no advertising<\/p>\n<p>I understand the small-business digital ecosystem not from theory \u2014 but from doing it myself.<\/p>\n<p><strong>What Small Businesses Get With Me<\/strong><\/p>\n<p>\ud83d\uddf9 Clear communication<\/p>\n<p>\ud83d\uddf9 Flat pricing<\/p>\n<p>\ud83d\uddf9 Modern design and branding<\/p>\n<p>\ud83d\uddf9 Real strategy<\/p>\n<p>\ud83d\uddf9 Real execution<\/p>\n<p>\ud83d\uddf9 No long contracts<\/p>\n<p>\ud83d\uddf9 No hidden fees<\/p>\n<p>\ud83d\uddf9 No outsourcing without oversight<\/p>\n<p>\ud83d\uddf9 No \u201ctemplate factory\u201d shortcuts<\/p>\n<p><strong>Clear Lakes Media exists for one purpose:<\/strong><br \/>to give small businesses affordable digital power that actually works.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Click Image to Play Video \ud83d\udd25 Clear Lakes Media \u2013 My Story I\u2019m the owner and operator of Clear Lakes Media, a Michigan-based digital execution studio built specifically for small businesses that value real results over hype. My background started with a Bachelor of Science in Marketing from Wayne State University \u2014 but the real [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":987496859,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<!-- wp:paragraph -->\n<p>This is an example page. It's different from a blog post because it will stay in one place and will show up in your site navigation (in most themes). Most people start with an About page that introduces them to potential site visitors. It might say something like this:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:quote -->\n<blockquote class=\"wp-block-quote\"><p>Hi there! I'm a bike messenger by day, aspiring actor by night, and this is my website. I live in Los Angeles, have a great dog named Jack, and I like pi\u00f1a coladas. 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